Braze Audiences Beta

Sync warehouse and Audience Builder membership to Braze as boolean custom attributes.

  •   less than a minute  

Braze is a customer engagement platform for messaging, campaigns, and user profiles. Braze Audiences syncs audience membership into Braze as a boolean custom attribute on each user profile (join → true, leave → false).

Braze Audiences is separate from the Event Stream Braze destination.

Use Braze for sending track, identify, and other Event Stream traffic. Use Braze Audiences for Reverse ETL / Audience Builder mirror syncs.

You can use the Braze Audiences destination in two ways:

Syncing from Audience Builder to Braze Audiences is possible only if Audience Builder is enabled for your workspace.

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