Faster, better audience building with agents

Explore your data to identify high performing segments, create audiences, and activate them in all your tools with natural language, no tedious configuration.

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Move at conversation speed

Skip the dropdowns, filter trees, and manual configuration. Just tell your agent what to build.

Analyze before you build

Explore your data with natural language to quickly surface high performing segments.

Ship with confidence

Build audiences from the complete, governed customer 360 in your warehouse.

The best of both worlds. One source of truth.

Have your agent build audiences for you. You can audit and edit them in our UI, or create your audiences from scratch with our visual builder. Either way, you're building from the rich, governed data in your warehouse.

agentic audience creation

Analyze, build, and activate in one conversation

Connect Claude or any MCP-enabled agent. Explore your data to find high-performing segments, build audiences from them, and sync to destinations without leaving the chat.

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data graph

The foundation for powerful audiences

Data teams map warehouse tables to entities and events, defining how they relate, so marketers can build complex audiences and filter on every relevant data point.

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audience builder

See your audiences in the visual builder

Audit and edit your agentic audiences from the UI, or use it to build new segments based on user attributes, purchases, and behavior. You can even filter your audiences by other audiences.

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