Establish a unified data layer to collect standardized events from every channel with our high performance SDKs for web, mobile, and server-side sources. Easily build your custom sources with webhooks, and reshape data in flight with Transformations to clean data, enrich events, and mask PII.

Resolve identifiers from every source to create an identity graph in your warehouse, and build pre-computed features like LTV and propensity to create a customer 360 table that fuels downstream activation with rich context profiles — all without writing one line of SQL.

Stream consistent, governed data from every source directly to your ad platforms, customer engagement platform, CRM, product analytics tools, and your data warehouse with 200+ real-time destination integrations.

Self serve audiences from the rich customer data in your warehouse with an AI native chat experience or intuitive UI to fuel better ad targeting and lifecycle personalization.

Enforce data quality and compliance before data gets downstream, so every team and every agent gets activation ready data. Integrated tools for schema management, event validation, consent automation, and PII handling help you build data trust and meet complex regulatory requirements with streamlined workflows.

Rely on 200+ pre-built integrations to deliver customer signals to every business system, ad platform, and analytics tool in real time. Centralize events in your data cloud, and even pipe events into streaming systems like Kafka.