Rudderstack blog
News from RudderStack and insights for data teams

RudderAI brings agentic power to the entire customer data lifecycle
RudderAI brings agentic power to the entire customer data lifecycle
RudderStack launches RudderAI, an agentic layer for the customer data lifecycle. Data teams get natural language control over pipelines and governance. Business teams can explore data, build segments, and activate them with agentic workflows.
CDPs in 2026? Delivering trustworthy customer context for AI
by Soumyadeb Mitra
AI is a stress test: How the modern data stack breaks under pressure
by Brooks Patterson
Beyond the modern data stack: The customer context engine for the AI era
by Brooks Patterson

Feature launch: Use your customer data in real-time with the Materialize integration
Most companies face a tradeoff between flexibility and speed when it comes to real-time customer data. RudderStack and Materialize are joining forces to eliminate this tradeoff by delivering data warehouse power with streaming speed.

RudderStack expands Data Governance and AI/ML features
RudderStack expands Data Governance and AI/ML features to enable organizations to unlock value from their customer data with confidence, starting with data compliance

Feature launch: stay compliant with the user suppression API
Navigating multiple data stores and integrations across multiple regulatory environments is a complex challenge. The User Suppression API simplifies compliance by automating user preference updates across the entire stack.

How RudderStack Profiles Accelerates Time to Value for AI/ML Models
Delivering ML capabilities doesn’t have to be out of reach or wildly inefficient. In this piece, we explore how RudderStack makes rapid experimentation possible for every data science team.

A Comprehensive Guide to Snowflake Data Types
In this comprehensive guide, we will explore the different data types supported by Snowflake and understand how they can be effectively used in your data analysis projects.

Declarative Data Modeling for Customer 360
Data modeling for customer 360 involves unique complexities that make a SQL based approach particularly painful. A declarative approach handles these complexities for you so you can focus on using your data to drive better outcomes.

Early access feature launch: Predictions
RudderStack Predictions makes it easy for you to build predictive features in Snowflake without additional MLOps and infrastructure, read our blog to learn more about the new product.

Feature Launch: Databricks Reverse ETL source
Now, you can easily send data from your Databricks lakehouse to all of your marketing and product tools with our Databricks reverse ETL source. Read the blog for more details.

Feature Launch: Real-time Activation API
The Activation API extends the customer 360 to every corner of the enterprise through the power of a real-time, RudderStack-managed API.










