Rudderstack blog

RudderStack Transformations lets you customize events in real-time using JavaScript or Python. Ship projects faster, secure and build trust in data, and quickly adapt to changing business needs with Transformations.

RudderStack hosted its first ever community challenge for Transformations month! Transformations is the most flexible and loved feature in the RudderStack community, and we have exciting new functionality for you all to experience.

We are excited to empower business teams to leverage warehouse data through a no-code audience builder. Business users can now use our Audiences feature to activate their most valuable audiences in ad platforms and engagement tools.

This post guides you through taking charge of your analytics infrastructure through the data warehouse and the benefits of that compared to Google analytics.

What has Twilio done with Segment over the last two years and where are they steering it over the next two years? Our team looks back at product updates and what the future holds for Segment (and RudderStack!).

We’ve extended the functionality of our Profiles project by enabling teams to build scalable, transparent identity graphs in their warehouse—without managing complex SQL

Optimizing marketing efforts comes down to data. Here’s how intern Henry Lassa tackled a project to improve digital campaign management and tracking at RudderStack.

You can now track sessions on web and mobile with RudderStack. With session tracking, you get complete control over how session data is tracked, allowing you to customize session data for your specific needs.

Building a tool for automated reverse ETL pipelines involves a number of unique technical challenges. Here Principal Engineer, Ranjeet Mishra, details how the foresight of our founding engineers made solving these much easier.