Rudderstack blog
News from RudderStack and insights for data teams

RudderAI brings agentic power to the entire customer data lifecycle
RudderAI brings agentic power to the entire customer data lifecycle
RudderStack launches RudderAI, an agentic layer for the customer data lifecycle. Data teams get natural language control over pipelines and governance. Business teams can explore data, build segments, and activate them with agentic workflows.
CDPs in 2026? Delivering trustworthy customer context for AI
by Soumyadeb Mitra
AI is a stress test: How the modern data stack breaks under pressure
by Brooks Patterson
Beyond the modern data stack: The customer context engine for the AI era
by Brooks Patterson

Analytics Engineering vs. Data Engineering
In this post we explore how data engineering is changing as data tooling matures and new roles, like analytics engineering, emerge. Key takeaway: with Analytics Engineers & Data Engineers working together, data teams can do more than ever before.

When To Build vs. Buy Data Pipelines
Every engineer faces the build vs. buy decision at some point. In this post, we highlight the tradeoffs you should consider when deciding to build or buy your data pipelines.

Announcing RudderStack Reverse ETL
We've rebranded Warehouse Actions to Reverse ETL and are announcing many new features, from a visual data mapper to custom SQL models. Our Reverse ETL customer Joybird saw a 93% reduction in data engineering time spent on customer data integrations.

Joybird Reduces Engineering Time Spent on Customer Data Integrations by 93% with RudderStack
Joybird retooled their customer data stack using RudderStack for real-time data collection, Snowflake for their cloud warehouse, and Iterable for email automation

RudderStack Product News - Vol. #021: Shopify Source
In this update, we introduce our Shopify data source and v1.1 of our JavaScript SDK which is even more efficient and lightweight than v1, along with a device mode integration for Singular and a cloud mode integration for Pardot.

From First-Touch to Multi-Touch Attribution With RudderStack, Dbt, and SageMaker
Answering the attribution question is no small task in a multi-channel, multi-touch world. Here’s an overview of the architecture, data, and modeling you need to assess contribution to conversion in today’s customer journeys.

Data Modeling in the Warehouse for Data Engineers
Expectations for data are higher than ever and come from a broad array of end users. These best practices will help you deliver better data products to your organization.

RudderStack Product News - Vol. #020: SDK Event Filtering, Beacon Support for JS, and OneTrust for JS
In this update we introduce SDK Event Filtering, Beacon Support for JS, and OneTrust for JS. We also cover RudderStack's new Airflow provider and highlight a number of new integrations.

Enabling the Customer Data Stack: RudderStack Series B Funding
We are excited to announce that we raised a $56 Million Series B led by Insight Ventures with continued support from Kleiner Perkins and S28 Capital. This brings our total funding to $82 million.









