Rudderstack blog
News from RudderStack and insights for data teams
RudderAI brings agentic power to the entire customer data lifecycle
RudderAI brings agentic power to the entire customer data lifecycle
RudderStack launches RudderAI, an agentic layer for the customer data lifecycle. Data teams get natural language control over pipelines and governance. Business teams can explore data, build segments, and activate them with agentic workflows.
CDPs in 2026? Delivering trustworthy customer context for AI
by Soumyadeb Mitra
AI is a stress test: How the modern data stack breaks under pressure
by Brooks Patterson
Beyond the modern data stack: The customer context engine for the AI era
by Brooks Patterson
Introducing the Attribution Data App: Rapidly deliver accurate paid marketing attribution
Attribution analytics are complex, time-consuming, and hard to maintain. With Profiles and the Attribution Data App, you can solve the problem at the root and rapidly deliver accurate paid marketing attribution.
Announcing RudderStack Data Apps, powered by Snowflake: Ship high ROI data projects faster
Run RudderStack Data Apps on top of your Customer 360, and ship high-ROI data projects in days, not months. Configure and run accurate attribution and propensity models and enable real-time personalization. All without writing complex SQL or Python.
Beyond audience creation: Customer 360 data activation transforms results for every team
Data activation is bigger than any one use case. With a solid data foundation in your warehouse, you can rapidly build solutions on top for every use case to transform data activation efforts across your business.
CDPs (customer data platforms) vs CRMs (customer relationship management platforms)
Exploring Customer Data Platforms (CDPs) vs CRM Systems CDPs (customer data platforms) and CRM (customer relationship management) systems have many important differences. Learn how to choose the right one.
Understanding B2B customer data platforms: How they solve the B2B challenges of today
How B2B Customer Data Platforms Help Activate Customer Data The B2B customer data platform eliminates data silos, allowing companies to embrace personalization and improve efficiency. Learn more here.
What is a composable CDP? Demystifying the new approach to customer data
The current CDP architecture isn't working. It's time for a composable customer data platform that serves as the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.
How we built RudderStack’s real-time personalization engine
Building RudderStack’s real-time personalization engine involved tackling the complexity of creating dynamic website and app experiences by leveraging a clean identity graph and comprehensive customer profiles
LLM use case: Reducing Customer Success response times by 50% with RudderStack, kapa.ai, and Thena
At RudderStack, we enhanced our Customer Success response times by 50% using LLMs with kapa.ai, and Thena. Our LLM workflow efficiently enriches support tickets with customer data, enabling our TAMs to provide faster, more accurate responses
Build your Customer 360 on Databricks with RudderStack Profiles
RudderStack Profiles marks a giant leap forward for data teams that are striving to power their businesses with reliable, complete customer profiles, and it now supports the Databricks Data Intelligence Platform.
