Rudderstack blog
News from RudderStack and insights for data teams
RudderAI brings agentic power to the entire customer data lifecycle
RudderAI brings agentic power to the entire customer data lifecycle
RudderStack launches RudderAI, an agentic layer for the customer data lifecycle. Data teams get natural language control over pipelines and governance. Business teams can explore data, build segments, and activate them with agentic workflows.
CDPs in 2026? Delivering trustworthy customer context for AI
by Soumyadeb Mitra
AI is a stress test: How the modern data stack breaks under pressure
by Brooks Patterson
Beyond the modern data stack: The customer context engine for the AI era
by Brooks Patterson
How to use LLMs for customer data: Two prototypes
In this post, we explore how LLMs can be used for different customer data use cases and detail two prototypes we’re experimenting with at RudderStack: one to make customer success more efficient and one to unlock 1:1 personalization.
RudderStack Cohorts and Activations give business teams unprecedented Customer 360 access
With RudderStack Cohorts and Activations you can bring business teams closer to the data than ever before without comprising control, so everyone can help turn your customer data into competitive advantage.
Unresolved identities: The silent data project killer
This post articulates why you can’t afford not to solve identity resolution – because when you do the value of every customer data initiative goes up, and the complexity of those initiatives goes down.
RudderStack Profiles vs. SQL for Customer 360: The benefits of declarative data modeling
You can build a customer 360 using SQL and tools like dbt, but you’ll face significant challenges – especially as complexity and scale increase. When it comes to Customer 360, you’re better off with a purpose-built declarative data modeling tool.
Why Shopify will increasingly require data engineering expertise
In this post, we detail why Shopify success demands data engineering expertise and provide a roadmap to help retailers start doing more with their Shopify customer data.
A groundbreaking approach to creating and delivering complete customer profiles
RudderStack Profiles introduces a groundbreaking approach to solving identity resolution. It enables every data team to power their business with reliable, complete customer profiles. In this blog, we show you how.
Addressing Segment's limitations: From data storage to data strategy
RudderStack isn't just an alternative to Segment, but a fundamentally different approach for businesses who want to turn their customer data into a competitive advantage.
Feature launch: Append and table skipping for warehouse FinOps
To help you turn your customer data into competitive advantage while optimizing warehouse spend you can now reduce compute time and costs by ingesting events via append and skip compute-intensive tables as requirements permit.
How we crafted a domain-specific language for JSON transformation at RudderStack
A guide for developers to create custom DSLs to address specific domain requirements, enhancing productivity and unlocking new possibilities in problem-solving.
