Rudderstack blog
News from RudderStack and insights for data teams

RudderAI brings agentic power to the entire customer data lifecycle
RudderAI brings agentic power to the entire customer data lifecycle
RudderStack launches RudderAI, an agentic layer for the customer data lifecycle. Data teams get natural language control over pipelines and governance. Business teams can explore data, build segments, and activate them with agentic workflows.
CDPs in 2026? Delivering trustworthy customer context for AI
by Soumyadeb Mitra
AI is a stress test: How the modern data stack breaks under pressure
by Brooks Patterson
Beyond the modern data stack: The customer context engine for the AI era
by Brooks Patterson

First party cookies: A good evolution
In 2023, Google began depreciating support for third-party cookies, & this trend will accelerate later in this year. While the loss of third-party cookies brings a number of new challenges it also brings massive opportunities.

Building the Data Foundation for AI
Organizations are increasing their investments in AI. Thousands of AI tools have flooded the market, but these tools fall short. To reach your AI goals, you must first invest in a solid data foundation in your warehouse.

Feature launch: Source-level geolocation enrichment
Now you can enrich your RudderStack payloads with geolocation data using a simple toggle. Enable enrichment at the source to send geolocation data to all compatible destinations.

Why data teams choose RudderStack over Segment
RudderStack isn't just an alternative to Segment, but a fundamentally different approach for businesses who want to turn their customer data into a competitive advantage.

Bridge the client-side/server-side gap with RudderStack hybrid mode
RudderStack hybrid mode makes it easy to build towards a first-party future with server-side tracking while still taking advantage of client-side tracking when necessary.

Why data teams must separate support work from development work
Data professionals are burnt out. In this piece, we examine how replacing a one-size fits all approach to data work with separate functions for data support and data development frees up teams to do their best work – and enjoy it again!

Feature launch: Feature builder
RudderStack feature builder enables you to create, maintain, and scale features in your data warehouse with agility.

The Ultimate Guide to Snowflake Pricing: Everything You Need to Know
Snowflake, the cloud-based data warehousing platform, has revolutionized the way businesses manage and analyze their data. Its elastic, scalable architecture and powerful query engine offer unparalleled performance and flexibility.

Data Quality Toolkit review
A recap of Data Quality Toolkit launch week with information on each feature that makes up the toolkit. Now you can guarantee customer data quality from the source to spend less time wrangling and more time helping your business drive revenue.











